History
Agrícola Navarro de Haro SL was founded in 1998 by José Navarro Flores and Juana de Haro. It opened new facilities in 1999 and began producing watermelons in 2004, improving the traceability and quality of its products. In 2008, it joined the Agf Sandía Fashion Group. By 2010, it was cultivating 400 hectares and reaching €18 million in sales. In 2013, it implemented an ERP system to optimize management, and in 2015, it acquired new facilities. In 2016, it modernized its image and received an award for agricultural innovation. In 2017, it surpassed 850 hectares of its own production, and in 2019, it renovated its offices. In 2020, it sold 50 million kilos of watermelons and reached €35 million.
Product types
The company primarily offers watermelon (including varieties such as Fashion, White, and Mini White), zucchini, iceberg lettuce, cauliflower, and organic aloe vera. Its most notable product is watermelon, especially the Fashion variety.
Mission
The company's purpose is to offer high-quality products sustainably, and is committed to the social and environmental improvement of its surroundings. Its long-term goals include innovation, sustainability, and equal opportunities in the workplace.
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