Industrially Produced Patisserie and Pastry Products
Infusions
Oils
Pasta
Potato Chips, Scratchings and Snacks (Fried, Oven Baked or Puffed)
Salt, Vinegar and Spices
Sauces
Soups, Stocks and Purées
Sugar and Sweeteners
Tinned/Preserved Produce : Preserved Fruits and Jams
Distributor
Enrique Alonso Ruano
916618210
info@varma.com
Headquarter
Alcobendas - Madrid
Algasiv, Ambrosia, Barber, Bifi, Bisto, Burtons, Cadbury, Campbells, Capitán Gaucho, Capitán Maní, Conservas Gourmet, Del Monte, Fox'S, Fritt, Gillette, Grecian 2000, Hartleys, Jack Link'S, Just For Men, Kandoo, Loacker, Lyons, Mackays, Maretti, Marques De Vargas, Maryland, Marylee, Mary Lee, Old Spice, Paxo, Robertsons, Sharwoods, Strep, Sucralin, Tate & Lyle, Terra, Tetley, Trolli, Vaginesil, Vagisil, Van Der Meulen, Walkers, Wash & Go
Activity
Building brands since 1942
We distribute international brands
and we turn them into local successes.
History
Founded in 1942 by Don Hilario de la Mata in Madrid, the company began distributing Rioja wines. Over the following decades, it expanded its portfolio with national and international brands, acquired wineries, and diversified its activities into the food and other sectors. In the 1990s, it was formally established as Grupo Varma, integrating new companies and expanding its presence in different markets. The group has maintained its family-owned character and celebrated milestones such as its 75th anniversary in 2017, consolidating its position as a leading distributor in Spain.
Product types
The company distributes spirits, wines, food, and personal and household care products. Its notable products include rums such as Ron Barceló, gins such as Bluwer Gin, food brands such as Capitán Maní and Mary Lee, and personal care brands such as Old-Spice and Just for Men. It also produces spirits and liqueurs made with Albariño grapes and dulce de leche.
Mission
Grupo Varma's fundamental purpose is to build international brands and transform them into local successes, maintaining high standards of quality, ethics, and service, with a commitment to environmental protection, responsible consumption, and personalized customer service. Its long-term goals include continued growth as a diversified company and maintaining its independence as a family business.
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