Founded in 1914 as a bulk winemaking company in Cornudella de Montsant, the company evolved into the production of aromatized and liqueur wines, moving to Reus in 1957. In 1975, it adopted the name Emilio Miró Salvat, SA, and in 1983 specialized in packaged products, highlighting its Rosso, Bianco, and Extra Dry vermouths. Since 1990, it has focused on the Miró brand and the traditional Reus vermouth, experiencing growth under the second generation of the family. Between 2016 and 2019, it expanded its activity to third-party manufacturing. In 2020, it was acquired by Masergrup, beginning a new phase of expansion and brand consolidation.
Product types
The company offers a wide range of vermouths (Rosso, Bianco, Rosé, Reserva, Gran Reserva, Organic, Fusion, Extra Dry, Casero, and Zero (alcohol-free), fortified wines (Moscatel, Mistela, Vino de Misa, Miró Rancio, and Vino de Cocina), and merchandising products. Highlights include Miró Gran Reserva, Miró Organic Reserva, and Miró Zero (alcohol-free) vermouths.
Mission
The company seeks to maintain the tradition and quality of vermouth production, adapting to new market trends and needs, promoting sustainability, innovation, and social responsibility, with the goal of offering products that transform everyday moments into special experiences and making a positive contribution to the community and the environment.
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