LA BELLA EASO

The history of La Bella Easo goes back to 1968 in a small bakery shop in La Puebla de Alfindén, Zaragoza. From that date on, an expansion process began that has not yet stopped. Following its growth, in the early 90's, La Bella Easo joined the French group HARRY'S, the European leader in the packaged confectionery sector, with its headquarters in France. In 2010, PANRICO (now BAKERY DONUTS IBERIA ...), a leading company in the Spanish bakery and bread roll market, acquires La Bella Easo Currently, La Bella Easo is one of the most charismatic and beloved brands of GRUPO BIMBO, of which BAKERY DONUTS IBERIA has been a part since 2016. In these more than 30 years of history, La Bella Easo has become the leading brand in the traditional bakery market.