Pernod Ricard was founded in 1975 through the merger of two French anise-flavored beverage companies, Pernod & Ricard. Since then, it has experienced significant growth through strategic acquisitions, including Irish Distillers (Jameson) in 1988, Orlando Wyndham (Jacob's Creek) in 1989, Seagram (Chivas Regal, The Glenlivet, Martell) in 2001, Allied Domecq (Mumm, Perrier-Jouët, Ballantine's, Malibu, Beefeater) in 2005, and Vin & Sprit (Absolut Vodka) in 2008. In recent decades, it has continued to expand through the acquisition of premium brands and the development of sustainability and social responsibility initiatives.
Product types
The company offers more than 200 wine and spirits brands, including Scotch whisky, Irish whiskey, cognac, vodka, gin, rum, Champagne, tequila, mezcal, aperitifs, non-alcoholic beverages, and ready-to-drink products. Notable brands include Absolut, Ballantine's, Beefeater, Chivas Regal, Havana Club, Jameson, Malibu, Martell, Mumm, Perrier-Jouët, Ricard, Royal Salute, and The Glenlivet. It also offers luxury brands, artisanal specialty brands, strategic local brands, and a growing offering of non-alcoholic and ready-to-drink products.
Mission
Pernod Ricard's mission is to create authentic and responsible moments of conviviality, promoting moderate consumption and a positive impact on society and the planet. Its vision is to become the preferred home of premium brands and experiences, combining excellence, authenticity, innovation, and sustainability to strengthen human and cultural ties through its products.
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