CAFESCOL TIENDAS

The company is dedicated to the production, marketing, and distribution of 100% Colombian premium coffee, with a presence in specialty stores, supermarkets, institutional channels, and e-commerce. Its activities include the sale of whole bean, ground, freeze-dried, and capsule coffee, as well as the management of franchises and company-owned stores in several countries.

Procafecol SA was founded in 2002 with the goal of generating value-added business opportunities for Colombian coffee growers through the Juan Valdez brand. Since then, it has expanded its presence with more than 300 stores in Colombia and more than 100 worldwide. In 2011, it began its international expansion program through franchising, consolidating its business model and broadening its global reach.

The company offers a wide range of coffee products, including whole bean coffee from different regions of Colombia, freeze-dried (instant) coffee in various flavors (classic, hazelnut, chocolate, dulce de leche, decaf), coffee capsules, special editions such as Café Mujeres Cafeteras, coffee kits, and gift packs. Single-origin coffees, premium coffees, and freeze-dried coffees with distinctive flavors are among their highlights.

The company's mission is to captivate the world with premium Colombian coffees, generating value for Colombian coffee farmers. Its vision is to be the most recognized Colombian brand globally, distinguished by its healthy growth and sustainable impact.