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Frozen Food : Ice Creams
 
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Multipacks : Chocolates , Fruit , Sandwich

Dry Food Products : Cereal Bars
Sauces
 
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Other Sauces : Mexican

Tinned/Preserved Produce : Preserved Vegetables
 
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Asparagus : Whole , Hearts , Green

Other Preserved Vegetables : Palm Hearts

FAB

Supplier

gema

913835714

ESMD.ConsumerRelations@genmills.com

Headquarter

Madrid - Madrid


Häagen Dazs, Old El Paso, Gigante Verde, Nature Valley, Fiber One


Activity
From Häagen-Dazs ice cream and Green Giant sweet corn to Mexican meals from El Paso Viejo, Spanish consumers enjoy a wide range of General Mills products. Green Giant ® In small grocery stores or large hypermarkets, Green Giant is one of the main canned vegetable lines. This brand offers a wide range of high quality products, including: • Asparagus • Sweet corn • Palm hearts • Baby cobs • Red piquillo pepper • Legumes All are carefully selected and treated with care to preserve the natural properties of fresh vegetables. Old El Paso ® Old El Paso is the leading brand of Mexican food in Spain. A full range of Old El Paso products is available, which includes sauces, dressings, appetizers, dressings, tortillas and kits. Häagen-Dazs ® Since its introduction during the 1992 Olympic Games in Barcelona, ​​Häagen-Dazs products have become widely available in Spain and Portugal. High quality and innovation have helped to establish Häagen-Dazs as one of the leading brands of super premium ice cream in the country. Häagen-Dazs can be found in hypermarkets, supermarkets and convenience stores, as well as in Häagen-Dazs stores. Here is a complete list of Häagen-Dazs stores in Spain and Portugal. Nature Valley ® Since 1975, American consumers have enjoyed the great flavor and crunchiness of Nature Valley Crunchy granola bars. Now, Nature Valley has been launched in Spain and consumers can enjoy the goodness of whole and healthy grains found in all bars. General Mills is committed to providing the best from start to finish in terms of quality products, customer service, technical support and training.


History
General Mills has more than 150 years of experience in the food industry, celebrating its 150th anniversary in 2016. Throughout its history, the company has grown internationally and currently operates on five continents, with more than 38,000 employees and a turnover of $20 billion by 2024. It also participates in joint ventures such as Cereal Partner Worldwide and Häagen-Dazs™ Japan.


Product types
The company offers a wide variety of food products under brands such as Häagen-Dazs™ (ice cream), Old El Paso™ (Mexican food), Nature Valley™ (snacks), Fibre One 90 Calorie™ (snacks) and Green Giant™ (vegetables).


Mission
General Mills' fundamental purpose is to harness the power of food to improve people's lives, committing to sustainability, social responsibility, and innovation, with long-term goals such as reducing its environmental impact, sourcing raw materials sustainably, and building strong and resilient communities.


Information reviewed in July 2025
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