Activity
Haribo Spain opened its first factory in 1995 in Cornellà de Terri (Girona) dedicated to the production of gummy candies and sweet gels. It currently has more than 500 employees and exports to virtually all countries in the EU, Russia, Turkey, Switzerland, the US, Latin America and Angola.
Today, Haribo is the leader in the Spanish candy market (26.8% market share of total soft candy) and the fastest growing candy brand: 51% (according to Nielsen data accumulated from January to August 2012).
Haribo distributes in Spain several types of soft candy: gum candy, licorice or sweet gels, marshmallow under the brand Haribo Chamallows, and chewy candy under the Maoam brand.
History
HARIBO was founded in 1920 by Hans Riegel in Bonn, Germany, starting as a small family business. In 1922, the first gummy bear was created, the forerunner of today's Goldbears. The company grew rapidly, expanding internationally and establishing subsidiaries in several European countries, including the founding of HARIBO Lakrids A/S in Denmark in 1935 and the opening of the subsidiary in Sweden in 1976. Over the decades, HARIBO has acquired other brands such as MAOAM and adapted its production and products to local markets. Today, HARIBO is a global leader in the confectionery sector, with a presence in more than 120 countries and production in multiple locations.
Product types
HARIBO offers a wide range of confectionery products, including gummies, licorice, chewy candies, and marshmallow products. Highlights include Goldbears (gummy bears), Nappar (gummy rings in various versions such as fruit, cola, skum, and sur), Matador Mix, MAOAM (chewy candies), Chamallows (marshmallows), and various mixes such as Party Mix and Stjärn Mix. It also offers classic licorice products such as Pirates.
Mission
HARIBO's mission is to offer high-quality confectionery products that create moments of joy for people of all ages, adapting its assortment to local preferences and maintaining quality as its top priority. Its vision is to remain a global leader in the sector, providing confectionery products that speak to different cultures and generations.
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