Activity
The company is dedicated to the creation and marketing of professional hair products made with natural, vegan, and eco-sustainable ingredients, focused on meeting the needs of beauty salons.
Product types
It offers hair care and treatment products, such as shampoos, masks, and oils, specially formulated for different hair types, including specific lines like the Ritual Collection for straight hair and the Blond Collection for blonde hair. Featured products include the Ritual Collection Shampoo, Ritual Collection Mask, Blond Collection Shampoo, and Blond Collection Mask.
Mission
The company's goal is to work alongside professionals to offer 100% vegan and natural formulas, promoting an eco-sustainable and cruelty-free philosophy, with the aim of meeting the most demanding needs of the hair beauty industry.
