PRIMAFLOR

Primaflor was born in the 70s, by the hand of people who shared the illusion of undertaking a project in their land, on the shores of the Mediterranean. Taking care of their natural resources: light, land, water, seeking their business development and generate wealth for the community. Agri-food innovation has been the main engine in which, 40 years later, the people who work at Primaflor are reflected. Our goal is to offer fresh foods that bring flavor to our Mediterranean Diet, so that people from more than 25 countries, enjoy an active and healthy life. Thank you for sharing with us the magic of growing together.

Primaflor was founded in the 1970s in Pulpí (Almería) as a family business initially dedicated to flower production. It later expanded its operations to include vegetable production, especially iceberg lettuce and lettuce hearts. Over the years, the company has grown through innovation, product diversification, and expansion of its facilities, including plants specializing in peeled garlic and prepared salads. It has acquired factories to improve supply in different regions and has revamped its brand image under the Mimaflor brand. Currently, it has more than 2,000 employees, crops in several provinces, and a strong international presence.

The company offers a wide range of fresh fruit and vegetable products such as iceberg lettuce, romaine lettuce, escarole, Batavia lettuce, celery, onions, cherry tomatoes, bok choy, blueberries, and prickly pears. Highlights include prepared salads (such as the Seven Flavors Salad, Sensation Range, Caesar Salad, and Mixed Salad with goat cheese), tender sprouts, wraps, ready-to-cook chopped vegetables, peeled garlic, sauces, and plant-based drinks. It also offers specific products for restaurants and formats tailored to different needs.

The company's mission is to meet the needs of its customers through its vocation as producers, sustainably caring for the land, and maintaining a constant commitment to innovation, safety, and customer service. Its vision is to be a leading agri-food group in national and international markets, distinguished by the quality and variety of its products, and by a professional organization that respects the environment and people.