History
Smileat was founded in 2015 in Madrid by Alberto and Javier, motivated by the lack of healthy and organic alternatives in infant nutrition in Spain. Inspired by personal experiences and observing the offerings in other countries, they decided to create a brand that offered organic and sustainable products for babies and children. Since then, Smileat has grown to become one of the leading Spanish brands in its sector, leading the shift toward healthier and more sustainable infant nutrition.
Product types
The company offers a wide range of organic baby food products, including jars of food and fruit, baby food, snacks, pouches, cookies, breads, cereals, and nut mixes. Highlights include organic jars, Smilitos and Smilondas snacks, fruit pouches, and cereals and snacks from the TRIBOO line, all with no added sugar and natural ingredients.
Mission
Smileat's fundamental purpose is to revolutionize children's nutrition by offering ecological, honest, and high-quality alternatives that benefit both children and the planet. The company seeks to generate a positive impact on nutrition, the environment, and society, prioritizing sustainability and the well-being of future generations.