Activity
The company is dedicated to the development and marketing of Japanese cosmetics, combining natural ingredients and advanced skin care technology.
Product types
It offers a range of facial care products, including serums, moisturizers, toners, cleansers, and specific routines for different skin types (oily, dry, sensitive). Featured products include KIREI Anti-Aging and Dark Spot Serum, MIZU Enzyme Peeling Toner, HANA Repair Cream, BAI JO Double Cleansing Routine, and MIRU Eye and Lip Contour Serum.
Mission
The company's mission is to draw inspiration from Japanese skincare traditions to offer experiences that transform appearance and long-term well-being. It strives to be an ethical and sustainable brand, committed to respecting the environment and being cruelty-free, blending tradition and innovation to deliver authentic and conscious beauty.