History
Vitamin Well was founded in 2008 with the goal of meeting the market demand for healthier and more functional beverages. Since its launch, the company has experienced significant growth, becoming a market leader and expanding its presence to numerous countries. The company continues to develop new beverages and expand its product range.
Product types
The company offers functional beverages in three main lines: Vitamin Well Original (low-calorie, fructose-sweetened beverages enriched with vitamins and minerals), Vitamin Well Sport (sports drinks with or without carbohydrates, with electrolytes, vitamins, and minerals), and Vitamin Well Zero (sugar-free beverages enriched with vitamins and minerals). Highlights include Reload, Antioxidant, Recover, Awake, Defense, Hydrate, and Zero variants such as Zero Raspberry, Zero Lemon, Zero Peach, and Zero Pear.
Mission
Vitamin Well's fundamental purpose is to provide healthier and tastier beverage alternatives, promoting an active and healthy lifestyle. In the long term, the company seeks to minimize its environmental impact, inspire healthy habits, promote diversity and inclusion, and ensure compliance with high ethical and sustainability standards throughout its operations.
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