Founded in 1932 in Burton Latimer, the company began producing Weetabix cereal. Over the decades, it expanded its product range and brands, including Alpen, Ready Brek, and Weetos, and expanded its international presence, currently exporting to more than 80 countries. In 2003, it ceased to be a family business and became a subsidiary of Post Holdings, Inc. The company has maintained a close relationship with local farmers and has invested in sustainability and modernization of its production processes.
Product types
It offers a wide variety of breakfast cereals under brands such as Weetabix, Alpen, Oatibix, Ready Brek, and Weetos. Featured products include Weetabix Original, Weetabix Chocolate, Weetabix Protein, Weetabix Crispy Minis Chocolate Chip, Oatibix Classic, Oatibix Flakes, Alpen Original Muesli, Alpen No Added Sugar, and Bran Flakes. It also offers breakfast drinks such as Weetabix On The Go and Alpen cereal bars.
Mission
The company aims to offer healthy and nutritious breakfasts, using high-quality ingredients and promoting sustainable practices in its supply and production chain. It seeks to meet the nutritional needs of its consumers and contribute to overall well-being.
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