Activity
ZURU is dedicated to innovation and development in three core sectors: toys, consumer goods, and building technology. It operates globally with a focus on automation, advanced software, and the creation of disruptive brands.
History
ZURU was founded in 2003 and has experienced rapid growth, expanding to over 30 locations worldwide and exceeding 5,000 employees. Initially focused on toys (2003), it expanded its activities to include building technology (2014) and consumer goods (2018).
Product types
ZURU offers a wide range of products across three core divisions: ZURU Toys (innovative and award-winning toys such as Bunch O Balloons, X-Shot, Rainbocorns, Robo Alive, Smashers, 5 Surprise, and Pets Alive), ZURU Edge (consumer goods across categories such as pet care, baby, beauty, home, and health), and ZURU Tech (technology solutions for construction, including BIM software and automated production systems).
Mission
ZURU's mission is to reinvent the future through innovation, creativity, and automation, reimagining the way people play, consume, and build. Its vision is to continue expanding and leading the disruption in the industries in which it operates.