Activity
The company is dedicated to the wholesale marketing of fruits and vegetables, as well as farm management, agricultural promotion, technical consulting, marketing, and design for the agri-food sector.
History
Since its founding on August 28, 2020, in Xàtiva (Valencia), the company has experienced growth and consolidation in the Spanish agri-food sector, expanding its services to meet the needs of the agricultural sector and establishing strong relationships with producers and distributors.
Product types
It offers a variety of fruits and vegetables such as persimmons, oranges, plums, Ercolini pears, apples (Gala, Granny Smith, Golden, Red Delicious, Fuji), pumpkins (Butternut Squash, Halloween), cabbages (Lisa, Red Cabbage), melons (Verde Piel de Sapo), clementines, onions (white, yellow, red), potatoes, and watermelons. It also markets stone and pome fruits under brands such as ROXO®, Anna, and Princesa.
Mission
The company's mission is to offer quality agricultural products and build lasting and sustainable relationships in the sector, promoting innovation, collaboration, and respect for the land. Its vision is to be a national and international benchmark in the marketing and management of agricultural products, leading a transformation toward a more efficient, sustainable, and intelligent model.
