The company began operations in the early 1980s as a subsidiary of Frudesa, later expanding to other brands and product lines. In 1997, the Rosa de los Vientos brand was created, and in 2000, agreements were signed with Europastry and the Yaya María brand was marketed in Alicante and Valencia. In recent years, the company has expanded its own manufacturing operations with Idella Bakery and Pastealacant, and currently has national distribution and exports outside the European Union.
Product types
They offer a wide range of frozen products, including frozen dough, pastries, baked goods, meats, fish, seafood, vegetables, pre-cooked products, baked goods, pastries, gourmet products, gluten-free products, organic products (Bio), and convenience products. Their notable brands and lines include Decasa, Idella Bakery, Pastealacant, and Yaya María Profesional.
Mission
The company seeks to offer high-quality food products tailored to the needs of the hospitality industry, prioritizing quality, naturalness, and food safety, and focusing on innovation and comprehensive customer service.