FALK, ANNA

The company is dedicated to the development and marketing of plant-based protein supplements, especially in powder form, developed by sports nutrition specialists and focused on offering functional, sustainable, and artificial ingredient-free alternatives to support nutrition and physical well-being.

The company was founded by Anna, a chemist and sports nutritionist, who identified the need for healthier and more sustainable products in the supplement industry, traditionally dominated by animal-based proteins and stereotype-based marketing. After a year of development and testing, they launched their first product in April 2024.

The company primarily offers plant-based protein powder in flavors like Pure Vanilla, Chocolate Hazelnut, and Banana Bread, as well as sample packs and bundles that include accessories like shakers. Their products are 100% vegan, with no added sugar or artificial sweeteners, and are enriched with leucine to promote muscle recovery. They also offer creatine and various product combinations in bundle format.

The company's mission is to facilitate healthy and functional nutrition for all people, challenging fitness industry stereotypes and promoting inclusion. Its vision is to create a community that values the real benefits of exercise and nutrition, without resorting to predatory marketing, and to offer sustainable, high-quality products that support an active and healthy lifestyle.