GRUPO BEL

Preparation and marketing of agricultural products and specially dairy products, mainly in the form of cheese

Bel was founded in 1865 in the Jura region of France as a cheese ripening and retail business. In 1922, it became a public limited company and began industrial production of processed cheese, most notably the creation of La Vache qui rit®. Throughout the 20th century, the company expanded internationally and diversified its portfolio with brands such as Kiri®, Babybel®, Boursin®, and Apéricube®. In the 21st century, Bel accelerated its growth with acquisitions such as Materne (MOM) and All In Foods, expanding its presence in the fruit and vegetable segments. Currently, the company is present in more than 120 countries and continues its international development and commitment to innovation and sustainability.

Bel offers a wide range of healthy snacking products, primarily portioned cheeses (such as La Vache qui rit®, Kiri®, Babybel®, Boursin®), plant-based alternatives (Nurishh®), fruit-based products (Pom'Potes®, GoGo squeeZ®, Materne®), and dairy desserts (Mont Blanc®). Highlights include La Vache qui rit®, Mini Babybel®, Kiri®, Boursin®, Nurishh®, Pom'Potes®, and GoGo squeeZ®. Bel also offers catering solutions and functional products for the food industry through Bel Foodservice and Bel Industries.

Bel's mission is to offer healthier and more responsible food for all, contributing to a more accessible, sustainable, and positive food model for people and the planet. Its vision is to create a responsible and profitable growth model, driving innovation, sustainability, and accessibility of its products globally.