Activity
The company is dedicated to beauty and aesthetic medicine, offering advanced treatments for skin care and wellness, combining state-of-the-art technology, personalized diagnosis and professional experience in specialized centers.
History
The company was founded in 1975 by Maribel Yébenes in Madrid, following her training at prestigious centers in France and further studies in Paris. Since then, it has been a pioneer in establishing signature aesthetics in Spain and introducing new technologies to the sector. For over 45 years, the company has developed product lines in aesthetics, aesthetic medicine, cosmetics, and nutricosmetics, establishing itself as a national and international leader. In the first decade of the 2000s, the company spearheaded digitalization, the integration of sustainability, and the creation of the first scientific skin unit. Since 2015, it has expanded its distribution channels and launched a digital aesthetic training center. In 2023, it began its international expansion and introduced the "MY BLISSFULNESS" concept, an integrated aesthetic sensory experience.
Product types
It offers a wide range of facial and body treatments, aesthetic medicine (injections, thread lifts, IV therapy, fillers), advanced technology (radiofrequency, laser, focused ultrasound), comprehensive rejuvenation programs, massages, wraps, peels, and personalized consultations. Exclusive programs such as MY Eternal Collection, MY Master Touch, MY Radiant Core, MY Glow Rebirth, and MY Global Sculpt are highlights. In addition, it features its own line of scientifically formulated cosmetics (MY Yébenes) and nutricosmetics, as well as products from renowned brands and gift cards for treatments.
Mission
The company's mission is to offer excellence, innovation, and visible results in skincare and beauty, combining advanced science, technology, personalization, and sustainability. Its vision is to establish itself as an international leader in beauty and aesthetic medicine, expanding its sensory experience and wellness model to new markets while maintaining quality, innovation, and a commitment to sustainability and social responsibility.