ROBLES DOMINGUEZ, SERGIO

The company sells specialty coffees, offering a personalized experience to its customers. It focuses on bean quality, label customization, and the delivery of freshly roasted coffee, highlighting its commitment to sustainability and traceability.

The company was founded by Lidia Zafra and Sergio Robles, who began their journey into the coffee world as a personal obsession. After years of experimenting with different coffees and preparation methods, they decided to create their own brand, Cafés MyWay, with the goal of offering high-quality coffee and a transparent process from farm to roast. The company has positioned itself as an alternative to commercial coffee, with a focus on quality and customization.

The company offers a variety of specialty coffees, all 100% Arabica and single origin, with a minimum SCA score of 80 out of 100. Highlights include "El Seductor" from Brazil, "El Equilibrado" from Colombia, and "El Mítico" from Guatemala. They also offer monthly coffee subscriptions, personalized gifts, and a range of barista accessories, including coffee makers, grinders, and milk frothers.

The company's mission is to offer high-quality specialty coffees, with a focus on personalization and sustainability. Its long-term vision is to continue growing in the specialty coffee world, promoting a culture of conscious and informed consumption, and establishing fair relationships with producers.