RON MONTERO

Preparation and marketing of rum

Founded in 1963 in Motril by a family with a long tradition of sugarcane rum, the company has maintained its focus on quality and traditional rummaking. In 2007, it was acquired by Joaquín Martín Montero, director of the last sugarcane factory and only cane molasses distillery in Europe. It remains a family business today, run by his wife, Ma Elena Targa.

The company offers several types of rum, including Pale Rum, Reserve Rum, Silver Rum, Francisco Montero Rum, Café Montero Rum, and a special 50th Anniversary edition. It also produces rum-based liqueurs.

The company's fundamental purpose is to produce top-quality rum using traditional methods, prioritizing authenticity and differentiation over mass production. Its vision is to maintain excellence and uniqueness in its products, continuing the family tradition and innovation in the rum industry.