WITOR'S

The company is dedicated to the production and marketing of chocolate and confectionery products, covering a wide range of specialties for different consumption occasions and international markets.

The company began in 1959 in a small laboratory in Cremona, founded by Roberto Bonetti. In 1962, the 'Boero' product was created, which became an emblem of the brand. In 1973, the company transitioned from artisanal to industrial production. In 1994, the founder's sons joined, promoting a new distribution strategy. In 2009, a new brand project was launched. Between 2016 and 2019, the company expanded its range with creams and pastry products and modernized its logistics. In 2022, it became part of the Benetton Group, strengthening its international presence.

The company offers a variety of chocolate products, including bars, cookies, snacks, gifts, pralines, and spreads. Highlights include the "Boero" pralines, spreads, and themed products such as Harry Potter. It also produces specialty ranges such as Noir, Golden, and Bianco Cuore, as well as Halal-certified and occasionally Kosher products.

The company focuses its activities on customer satisfaction, creating shareholder value, and the professional development of its employees and collaborators, guided by the principles of honesty, transparency, respect, equality, and environmental sustainability. It seeks to consolidate a solid and responsible image, promoting innovation and continuous improvement in all areas of its management.